The next frontier in wealth management isn’t retirement planning. It’s special needs planning.
Equip your advisors to serve one of the largest, fastest-growing, and most overlooked segments in wealth management: families and individuals navigating disability, neurodivergence, and lifelong care.
The opportunity advisors are missing
It’s a multi-trillion dollar planning opportunity, hiding in plain sight. Over the next 25 years, more than $100 trillion in assets will transfer between generations. At the same time, 1 in 6 families is navigating some form of disability or developmental difference.
These two realities are converging.
And yet, most advisors are not equipped to serve these families.
The result?
Clients are underserved—or quietly lost
Advisors avoid complex planning situations
Firms miss one of the most durable, multigenerational opportunities in wealth management
Special needs planning isn’t a niche. It’s the future of advice.
Why the industry hasn’t solved this
Even great advisors feel unprepared. Traditional wealth management was not built for this level of complexity.
Most advisors were never trained to navigate:
Special Needs Trusts (SNTs)
SSI & Medicaid coordination
ABLE accounts
Lifetime care planning
Guardianship and decision-making structures
Planning tools, workflows, and client experiences are optimized for neurotypical, retirement-focused households, not families planning for lifelong support.
So advisors do what any professional does when faced with risk:
They avoid it.
Introducing Hestia
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Hestia Wealth & Wellness provides behind-the-scenes consulting and advisor support for complex special needs planning cases.
We don’t replace the advisor. We partner with them.
Our model is simple. We enter when specialized expertise is needed, support the advisor, and step back when the work is complete.
No asset management. No client ownership. No disruption to your business.
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We work with advisors in two ways.
1. Back-Office Consulting
We support your advisors behind the scenes with:Case analysis
Planning strategies
Trust and benefits guidance
Your advisor delivers everything to the client.
2. Client-Facing Specialist Support
We join select meetings as a subject matter expert, alongside your advisor and the client’s legal/care team.Then we step out.
Your advisor always remains the primary relationship.
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Hestia equips your firm with:
Case Consultation
On-demand support for complex planning situations, including trusts, benefits, and multigenerational coordination.Advisor Coaching
Train your advisors to confidently engage special needs families with the right language, structure, and approach.Planning Frameworks & Tools
Proprietary checklists, intake tools, and planning roadmaps designed specifically for disability-related planning.Professional Team Coordination
We collaborate with attorneys, trustees, care managers, and family stakeholders to ensure alignment.Ongoing Strategic Support
Quarterly reviews, emerging trends, and continuous advisor development. -
Why partner with Hestia?
Deepen Client Relationships
Solve the most emotionally complex planning challenges and become indispensable.Retain Multigenerational Wealth
Families with special needs require long-term, coordinated planning across generations.Differentiate Your Platform
Offer something no other firm is systematically delivering.Future-Proof Your Advisors
They will encounter these clients. The only question is whether they’ll be ready. -
Hestia partners with:
Registered Investment Advisors (RIAs)
Broker-dealers
Private client groups
Family offices
Institutional platforms
Especially those who:
Have high-net-worth or multigenerational clients
Want to deepen advisor capability
Are seeing more complexity in client families
Care about long-term differentiation
What success looks like
For Advisors:
Increased confidence in complex cases
Ability to attract and retain high-value families
Expanded role as a true planning expert
For Firms:
Stronger advisor capability
Increased client retention
Differentiated market positioning
For Families:
Coordinated, thoughtful planning
Preserved benefits and financial security
Peace of mind about the future
Start building this capability inside your firm
The families who need this expertise are already in your advisors’ books. Let’s make sure your firm is equipped to serve them.
At Hestia Wealth & Wellness, we believe the most
important question a family can ask,
“What happens to my child when I’m gone?”
deserves a real, structured, and deeply thoughtful answer.
We exist to make sure advisors can provide that answer
with clarity and confidence.
— Ann Hynek, Founding Partner & CEO
Hestia Wealth & Wellness, LLC (“Hestia”) is a registered investment adviser located in Denver, Colorado. Registration as an investment adviser does not imply a certain level of skill or training. The publication of Hestia’s website should not be construed by any consumer or prospective client as Hestia’s solicitation or attempt to effect transactions in securities, or the rendering of personalized investment advice over the Internet.
A copy of Hestia’s current written disclosure statement as set forth on Form ADV, discussing Hestia’s business operations, services, and fees is available from Hestia upon written request. Hestia does not make any representations as to the accuracy, timeliness, suitability or completeness of any information prepared by any unaffiliated third party, whether linked to or incorporated herein. All such information is provided solely for convenience purposes only and all users thereof should be guided accordingly.
We are neither your attorneys nor your accountants and no portion of this material should be interpreted by you as legal, accounting or tax advice. We recommend that you seek the advice of a qualified attorney and accountant.
Investing involves the risk of loss of principal. Hestia cannot guarantee that any investment recommended will be profitable.